In 2020, Brian Gelfo, a longtime bourbon enthusiast and industry insider decided it was finally time to listen to what his wife, Ayryn, and closest friends had been telling him forever...to follow his dreams and do his own thing! Using his years of experience and knowledge of bourbon and rye whiskey he embarked on a plan to bring new and unique whiskeys to market. Partnering with his friend J Paul Tucker, a Louisville icon in the cigar industry, they created Broadleaf Whiskey to make these dreams a reality.